We shaped OPAC into a future-facing performance eyewear brand, building a bold identity around originality, movement, and the idea of Vision in Motion.
OPAC needed an identity that could stand apart in a category shaped by familiar aesthetics and fast-moving trends. The challenge was to build a distinctive brand world that positioned eyewear as an expression of originality, performance, and future culture—not simply an accessory.
ABOUT THE PROJECT
We built the identity around “Vision in Motion”—a concept connecting sight, movement, and progress. A performance-inspired logotype, dynamic symbol, monochrome palette, technical typography, engineered textures, and experimental imagery come together as a flexible visual system across product, packaging, campaigns, digital, and out-of-home.
A distinctive identity that transforms OPAC from an eyewear label into a future-facing performance brand. The system gives OPAC a consistent visual and verbal language across every touchpoint while establishing “Be Original” as the attitude at the heart of the brand.
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