OPAC
We shaped OPAC into a future-facing performance eyewear brand, building a bold identity around originality, movement, and the idea of Vision in Motion.
Project Introduction
OPAC needed an identity that could stand apart in a category shaped by familiar aesthetics and fast-moving trends. The challenge was to build a distinctive brand world that positioned eyewear as an expression of originality, performance, and future culture—not simply an accessory.
ABOUT THE PROJECT
©2026 Digital Experience Studio
We built the identity around “Vision in Motion”—a concept connecting sight, movement, and progress. A performance-inspired logotype, dynamic symbol, monochrome palette, technical typography, engineered textures, and experimental imagery come together as a flexible visual system across product, packaging, campaigns, digital, and out-of-home.
©2026 Digital Experience Studio
A distinctive identity that transforms OPAC from an eyewear label into a future-facing performance brand. The system gives OPAC a consistent visual and verbal language across every touchpoint while establishing “Be Original” as the attitude at the heart of the brand.
©2026 Digital Experience Studio
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